It’s All About The Reading Experience

Sydney, Australia. March 25, 2010 Franklin Electronic Publishers today announced the launch of a range of innovative, ‘eye-friendly’ booklights and illuminated magnifiers.

Book lovers will now be able to spend hours reading without getting sore eyes when Franklin Electronic Publishers launches the latest in reading enhancement devices, the Franklin DISCOVER booklights and illuminated magnifiers, in time for Mother’s Day.

Franklin Australia’s managing director, Russell Goldberg, says for the first time booklights will adapt to their environment so readers can avoid sore eyes.

“Franklin Electronic Publishers and the Institute of Optics, Optical Engineering and Biomedical Engineering at US university have spent nine months researching how to achieve a naturally illuminated reading experience,” Mr Goldberg said. “Flexvue™ lighting system reduces eye fatigue by providing adjustable hew and brightness for a natural reading experience in all lighting conditions”, he added.

All Franklin DISCOVER booklights and magnifiers are illuminated by world’s best Nichia LEDs from Japan and include Flexvue™ technology.

There is a model to suit everyone’s budget. At just $19.95, Franklin DISCOVER booklight includes 2 LEDs, Flexvue™, a sturdy bookmark clip and 2xAAA batteries.

The top of the range booklight at $39.95 features an impressive 5 LEDs, Flexvue™, aluminium construction, bookmark clip and dual pivot arms plus centre light for total reading coverage.

Franklin DISCOVER magnifiers are all constructed from high-quality aluminium and illuminated with Flexvue™ technology, ranging from 2 LEDs up to 12.

Franklin DISCOVER range is available from Myer, Newslink and Innovations as well as leading book, gift and stationery stores.

For more details, please phone Franklin TOLL FREE 1800 882 588 or click the weblink http://www.franklinelectronics.com.au/index.cfm?fuseaction=Products&CatID=8C060071-9D8F-0531-79D53D9782CD67B8

About Franklin

 Franklin Electronic Publishers Incorporated is a world leader in electronic handheld information, having sold approximately 42,000,000 electronic books.  Current titles available directly or through partners number more than 116,000 in sixteen languages under license from world class publishers, such as Merriam-Webster, Oxford University Press, Larousse, Langenscheidt, PONS and HarperCollins, focused in four areas: Language Expansion, Language Learning, Reading Enhancement and Writing Enhancement.  The Company also licenses its underlying technology to an array of partners including Adobe and Sun Microsystems. Franklin’s products are available at 49,000 retail outlets worldwide, through catalogues and online at http://www.franklin.com/au.